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About us

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Who is Horsell?
We are a 100% Australian, family and veteran owned professional services business which assists
governments to make better procurement decisions for the Defence sector.


How do we do that?
We consult to both sides of the defence market - the buyer and the seller, but never on the same project. With the buyer (governments/prime contractors) we assist them define exactly what they need to buy and then make wise choices from the best options available in the market.

With the seller (suppliers/subcontractors) we help them respond to tenders so they have the best chance of showcasing quality products and services to key decision-makers.

Why is what we do important?
By lending our expertise to both parties we are ultimately helping to protect national sovereignty by ensuring defence force personnel can do their job with the confidence knowing they have access to the best equipment tax-payer money can buy.


‘Make Complex Simple’? What does that mean?
Procuring defence goods and services is a complex process requiring deep expertise and understanding of many interdependent variables. 
Other consulting companies often try to introduce complexity because this extends project scope and increases billable opportunities - they make it about them. In contrast, we believe in transparency and the sharing of our knowledge and expertise and making complex simple - we make it about you.

Meet The Team

Executive Members


Drew Horsell

Founder and Director

Drew has been working within Government and related industry for the past 30 years as an equipment operator, integrated logistics support manager, leader, project manager, technical author, bid manager, contracts manager, and consultant.

As Director and Principal Consultant of Horsell, Drew makes himself available in support of a number of business opportunities against his skills and experiences.

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Helen Horsell

Director and General Manager

Helen comes from a financial and administrative background, having most recently worked as a Financial Services Advisor at Defence Health here in Melbourne.


With experience in large and small firms, Helen has provided financial and strategic support in developing and implementing policies and procedures and overall business operations. Helen holds a Bachelor of Business (Financial Planning). 

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Advisory Board Members

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Sean Steele


Sean is an experienced and growth-oriented CEO, Chair, Mentor and Advisor who specialises in helping business owners in the 2m to 100m revenue range achieve their

growth plans.


Sean assists by developing and refining strategy, optimising business models, sales and marketing strategy and building the foundations and operating frameworks necessary to enable execution whilst scaling. 

Sean has a reputation for excellence in growth strategy, leadership, organisational alignment and execution and has deep experience in education and services businesses in the APAC region.

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Jackie Bilston


Jackie spent 15 years in the Australian Army serving in the Royal Australian Corps of Transport. After leaving the military Jackie and husband Brendan went into business with Michael and Sarah Snare creating Point Project Management (Point). At Point Jackie was the Business Manager through the start-up and subsequent growth into a national company. Point was sold to the RPS Group in 2015.

In November 2017 Jackie and Brendan formed Conscia Pty Ltd a management consultancy based in Canberra and Melbourne and operating internationally. 

Jackie is currently the Managing Director of Conscia.

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meet the family
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